Site Description
Every website needs a brief description that summarizes your cause in 140-160 characters. This is a short sentence that appears in social links or search engine results. Keep it short - don't go over the character limit even if you think you need to.
Core Messaging - Home Page
Every website has a home page, which is the page a visitor lands on when they first visit your site.
Your home page should have some keywords and phrases to summarize your cause and ask visitors to take action. Think about your core messaging - are you asking visitors to donate or sign up for an email list? Are there buzzwords that should be prominently displayed?
Follow our advice here to utilize headings to convey the important keywords of your message.
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