First things first, you'll want to follow all the guidelines for Website Content Basics. And if you're working with an issue advocacy organization (either 501c3 or 501c4), you can find more pointers here.
Program Summaries
You'll need a summary of each program that your organization is running. What are the core events or services you provide?
Summarize each in a few words or a short sentence. We'll use this in titles and link blurbs.
You'll also need a more robust description of each program that gives more details on why this program is important. Try to write between 1 and 6 sentences.
Program Imagery
For each core program you provide, find an image that captures the program purpose. The image file should be at least 700px wide (find more instructions on image files here).
You can search for stock imagery here if you don't have time to take photos
Resources
Gather any important links that relate to your programs - this can be social media channels, resource guides, or sign-up forms you're building on Winnable.
We'll link to these when building program pages.
Sign Up Forms
If you're collecting sign-ups for multiple purposes, think about how you want to display these forms. Which form is most important and should be included on your home page? Are there any forms that will be primarily used in a marketing campaign, and should have a standalone page?
Follow the instructions here to get started with sign ups.
About Us
You may want an "About Us" page if you have additional information about your team that isn't already covered by your home page or program descriptions. This could be a story about your team's beginning, or an overview of your team's structure. You can write up to 1000 words here.
Optional - Staff Archive
You may want a "Staff Archive" page that lists headshots and job titles for every member of your team. Only add this page if you have headshots for at least 90% of your staff and the job titles convey meaningful information to a site visitor.
Optional - Events
You may want an "Events" page that shows a calendar of upcoming events. You'll need to prepare a short description for each event that describes the event's purpose in 2-10 words. Only add this page if you have enough events to display 2 upcoming events in the near future.
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